Regulation of Advertising and Promotion Essay Example | Topics and Well Written Essays - 500 words

Regulation of Advertising and Promotion - Essay Example NAD examines that whether not all the claims being made in the advertisement are true. It also makes sure that the product being promoted on any platform should not mislead the audience as it can be a threat to consumers (National Advertising Division, 2013). NAD may also play an effective role during the promotion of alcohol in school. It makes sure that the sponsors are not misleading the consumers by making them think that they must start the consumption of alcohol before their legal age. NAD would also examine that the whether the claims being made by the companies regarding their alcoholic products are accurate or they are again misleading the consumers. As there are children in school the alcohol companies must keep in mind the guidelines of Children Advertising Review Unit (CARU). FTC or Federal Trade Competition makes fair competition possible between the rivals. FTC also deals with deceptive advertisement. It fosters free trade and restrains the growth of economy within any prescribed area. It oversees all the deceptive issues and then deals with it according to the Federal law. It promotes competition, restrains unfair method of competition and ensures the honest labeling of every product. This regulatory agency is also responsible for creating awareness among the companies about their rights (Protecting Americas Consumer, 2013). Federal regulation imposed during the promotion by alcohol companies can also be quite effective as it will foster healthy competition, not letting any company to practice monopoly. It will let the audience present decide the brand of their choice based on the effectiveness of promotion. No company would be allowed to promote their product unless their product features are same as they have claimed. The significance of both the regulation differs from one another. Self-regulation is imposed for the purpose of the letting the customers know that the product is